Optimized listing with improved organic rankings
This project focused on improving the organic visibility and conversion performance of multiple Home & Kitchen listings. I optimized titles, bullet points, descriptions, and backend keywords while correcting category and attribute issues. The listings were aligned with Amazon SEO best practices and compliance standards, resulting in stronger keyword rankings, higher impressions, and consistent sales growth.
Reduced ACOS and increased revenue through structured PPC campaigns
In this project, I restructured and optimized Amazon PPC campaigns to reduce wasted ad spend and improve profitability. Campaign structure, keyword targeting, bidding strategy, and search term filtering were refined to focus on high-converting traffic. As a result, ACoS was reduced while overall revenue and return on ad spend improved.
Designed A+ Content that improved brand trust and conversion rates
This project involved designing professional, brand-focused A+ Content to enhance customer trust and improve conversion rates. The content was structured to clearly communicate product benefits using clean visuals and persuasive messaging while fully complying with Amazon guidelines. The improved presentation helped strengthen brand credibility and increased buyer confidence.
Fixed complex variation and category issues for multiple brands
For this project, I resolved complex variation and category-related issues affecting multiple listings. Parent-child relationships were corrected, variation themes were fixed, and category mismatches were addressed using flat files and support escalation where required. The corrections improved product discoverability, reduced listing errors, and ensured long-term catalog stability.
